Supermarket Chains Ecology Question 15

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Question

EN: Does the brand have an environmental policy for the use of promotional papers such as leaflets and magazines?
NL: Heeft het merk een milieubeleid voor het gebruik van papier voor de promotioneel papier zoals folders en magazines?
DE: Setzt der Markenhersteller Umweltschutzmaßnahmen zum Gebrauch von Papier für Werbemittel wie Angebotsbroschüren oder Magazine um?

References

Supermarkets and discounter use tons of paper for communication / adverstising purposes, such as leaflets and magazines. Therefore we ask supermarkets and discounter to either use only paper / cardboard from more sustainable sources and / or recycled paper.

There are different types of certification for timber and paper / cardboard. In line with the British and Dutch national sustainable procurement policies we accept the following certifications and standards:

In case you find other paper certifications, contact verifier@rankabrand.com before giving the point.

Ranking guidelines

Assign a 'Yes' when the brand (company):

a) using zero paper, or
b) having achieved a reduction of its annual paper use by at least 50% in the last 5 years, or
c) reports that all (100%) paper / cardboard for communication / adverstising purposes is FSC, PEFC or Preps (5 star grades) certified, or when all paper / cardboard is 100% recycled and certified by Cyclus or Blauer Engel.

Answering guidelines

Answer Yes:

  • [Brand] communicates a promotional papers policy. All its promotional papers are [e.g. recycled / FSC or PEFC*].
  • [Brand] states to use [e.g. recycled / FSC or PEFC certified paper or cardboard*] for its promotional papers only.
  • [Brand] has achieved a reduction of its annual paper use for promotional papers by at least 50% in the last 5 years. Namely, [_%] in [year], compared to base year [year].
  • [Brand] doesn't use paper and cardboard for its promotional papers at all.

Answer No:

  • [Brand] states that no policy measures are implemented to reduce the environmental impact of promotional papers such as leaflets and magazines.

Answer ?:

  • [Brand] does not report on the annual results of its promotional papers policy.
  • [Brand] does not communicate any information about its promotional papers policies.
  • [Brand] communicates a promotional papers policy, but does not report the overall performance.
  • [Brand] communicates a promotional papers policy. However, [Brand] does not report whether all its promotional papers are [e.g. recycled / FSC or PEFC certified*].
  • [Brand] states to use [e.g. recycled / FSC or PEFC certified paper or cardboard*] for its promotional papers. However, [Brand] does not report whether all its promotional papers are [e.g. recycled / FSC or PEFC certified*].


-* You can pick the topic that applies to 'your' brand.

Note: when linking to a downloadable source document, please refer to the page(s) where to find the respective information with: (see link, page [..]).

Optional, but only for ? Answers, feel free to write at the end of a remark: Sustainability information should be easily accessible for consumers to make responsible choices.