Generic Technology, Communication & Online - Ecology Question 21

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Question

Does the brand encourage consumers to use hardware appliance longer?
NL: Moedigt het merk consumenten aan om apparatuur langer te gebruiken?
DE: Regt der Markenhersteller seine Kunden dazu an, um technische Geräte länger zu nutzen?

Reference

Companies such as Telecom companies have the opportunity to stimulate its customers to use hardware appliances longer, and therefore to increase the products lifecycle. This question is based on Generic Technology, Communication & Online - Ecology Question 14. For the Dutch and German version, and for references and guidelines, see Generic Technology, Communication & Online - Ecology Question 14.

Best Practices

- Telecom company KPN added 25,000 pre-owned iPhones 4 to its portfolio and sold about 13,000 in 2014. 1 (see link, page 41). Note: in the course of the 2016 update this best practice example by KPN wasn't identified any longer.
- Deutsche Telekom brand Congstar offers its customers to purchase second-hand mobile phones 1.