Generic Fashion - Ecology Question 22

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Question

Does the brand (company) have a clear target to phase out PVC in their products, and has the brand already achieved a PVC phase out level of more than 90%?

NL: Heeft het merk de doelstelling om alle PVC uit de producten uit te bannen, en heeft het merk dit al doorgevoerd voor tenminste 90% van alle verkochte schoenen?

DE: Hat sich der Markenhersteller ein klares Ziel gesetzt, um alle PVC-Arten aus den Produkten zu eliminieren? Sind die Produkte der Marke mindestens zu 90% frei von PVC?

References

According to Greenpeace, Polyvinyl chloride (PVC or vinyl) is the most damaging plastic to human health and the environment. Greenpeace advocates in the electronics sector for a total phase out of PVC, see also our Electronics Environmental Policy Question 1. In 2001 Greenpeace USA published a footwear brand rating, to indicate which brands are best phasing out PVC from their footwear products. Several global brands like Nike, Puma and Adidas were praised for having clear and effective policies.

Ranking guidelines

Regarding the best practice (total phaseout), in this question we have defined an arbitrary but realistic level of 90% phase out.
A ‘Yes’ goes to the companies that have a clear and effective plan to phase out PVC in their products, and has already achieved more than 90% PVC-free products.

  • Good practice examples:

- Puma: banned from all PUMA group branded products since 2004 (see link, page 43).

- Stella McCartney: began in 2008 to phase out PVC from its products and since 2010 all Stella McCartney products have been PVC free. In addition to its own products they also ensure that all adidas by Stella McCartney products are PVC free 1.

- Volcom: eliminated PVC in its products as of 2016. 1

- Kering Group: 99,8%, effective by 2015. 1

- Timberland: 97,9%, effective by 2015 (see link, page 5).

Answering guidelines

Yes:
• [Brand] reports a clear target to phase out PVC in all of their products, and has already achieved more than 90% [PVC-free products / phaseout*].

• [Brand] clearly reports that according to its List of Restricted Chemicals, the use of PVC is not allowed for all its products.

• [Brand] communicates that the use of PVC is strictly forbidden for all its products.

• [Brand] already got rid of all PVC.

• [Brand] successfully eliminated all PVC, effective by [date].

No:
• [Brand] does explicitly reports not to have a plan to phase out PVC in their products.

• [Brand] reports a phase out plan, but the current phase out level is [%], which is below 90%.

?:
• [Brand] does report about having a plan to phase out PVC in their products, but no exact percentage on the current status is reported.

• [Brand] does not report about having a plan to phase out PVC in their products.

• [Brand] does not specify its status on phasing out PVC in their products.


-* You can pick the topic that applies to 'your' brand.

Note: when linking to a downloadable source document, please refer to the page(s) where to find the respective information with: (see link, page [..]).

Optional, but only for ? Answers, feel free to write at the end of a remark: Sustainability information should be easily accessible for consumers to make responsible choices.