Generic Fashion - Ecology Question 1

From RankaBrand
Jump to: navigation, search

<<back to Generic Criteria Fashion question list.
Previous: Generic Fashion - Climate Protection Question 7
Next: Generic Fashion - Ecology Question 2

Question

Does the brand (company) use environmentally 'preferred' raw materials for more than XX% of its volume?

  • Dutch version: Maakt het merk (bedrijf) voor meer dan XX% gebruik van ruwe materialen met een duidelijke 'milieuvoorkeur'?
  • German version: Verarbeitet der Markenhersteller mindestens zu XX% umweltfreundliche Materialien für das gesamte Produktionsvolumen der Marke?

Reference

This question relates to aspect AF20 in the Reporting Guidelines & Apparel and Footwear Sector Supplement of the Global Reporting Initiative, and criterion 11 'Usage of Natural Resources' of the Sustainability Code 1 2 from the German Council of Sustainable Development.

To define what a ‘preferred’ raw material is, we refer to categories A and B of the ‘Environmental Benchmark Fibers’ as published by MADE-BY, see page 6 and/or details in ranking guidelines below. Among fashion brands / companies assessed good examples in terms of reporting on raw materials processed are presented by Fenix Outdoor Group, see page 13, Alchemist , Made-By for its member brands , H&M Group, see page 14 & 17, Timberland or Icebreaker, see page 45.

Ranking guidelines

A ‘Yes’ goes to companies that use ‘preferred materials’ for XX% or more of the total volume (in pieces or weight).

‘Preferred materials’ are acknowledged as any of the following:

  • All named materials in categories A and B of the Sustainable Yarn benchmark report from MADE-BY, namely: recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel® (a lyocell product), organic cotton and organic ‘in conversion’ cotton.
  • The use of materials made from recycled products such as PET bottles, used tires, and other post-consumer materials. FSC certified rubber is included in this category

When a company uses mainly one material for its products, numbers on the use of only this specific material are considered as 'good enough' for this question.

Answering guidelines

Yes:

  • In [year], around [..]% of [Brand]’s entire collection was made of more sustainable raw materials, namely [recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel, organic cotton, organic ‘in conversion’ cotton*].
  • In [year], around [..]% of [Brand]’s entire collection, was made of more sustainable cotton - certified to [OCS, FLO-Cert, BCI*].
  • [Brand]'s collection is made from environmentally preferred fibres such as [recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel, organic cotton, organic ‘in conversion’ cotton*], but it is not clear what percentage of the total annual volume this represents. A share higher than [...]% can be considered certain however.

No:

  • [Brand] states that no environmentally preferred raw materials are used.
  • In [year], only around [..]% of [Brand]’s entire collection was made of environmentally preferred raw materials, namely [recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel, organic cotton, organic ‘in conversion’ cotton*].

?:

  • [Brand] has a [...] collection made from [environmentally preferred fibres such as recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel, organic cotton, organic ‘in conversion’ cotton*], but it is not clear what percentage of the total annual volume this represents.
  • In [year], around [..]% of [Brand]’s entire collection was made of more sustainable raw materials, namely [recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel, organic cotton, organic ‘in conversion’ cotton*]. But, [Brand] also includes raw materials that are not considered eligible for a positive assessment, such as [linen, hemp, silk, ramie, lyocell, (organic) wool, organic leather*]. Whether the [..]% threshold therefore can be considered exceeded remains unclear.
  • [Brand] uses environmentally preferred fibres, such as [recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel, organic cotton, organic ‘in conversion’ cotton*]. However, the overall proportion of environmentally preferred raw materials is not communicated.
  • [Brand] collaborates with [Better Cotton Initiative (BCI), Cotton made in Africa (CmiA), ...*], and has a [...] collection made from [environmentally preferred fibres such as recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel, organic cotton, organic ‘in conversion’ cotton*], but it is not clear what percentage of the total annual volume this represents.
  • [Brand] mentions the total volume of environmentally preferred fibres used, such as [recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel, organic cotton, organic ‘in conversion’ cotton*]. However, it is not clear what percentage of the total annual volume this represents.
  • [Brand] collaborates with [Better Cotton Initiative (BCI), Cotton made in Africa (CmiA), ...*], and mentions the total volume of environmentally preferred fibres used, such as [recycled cotton, recycled nylon6, recycled polyester, organic hemp, organic flax (linen), Tencel, organic cotton, organic ‘in conversion’ cotton*]. However, it is not clear what percentage of the total annual volume this represents.
  • [Brand] does not communicate any environmental policy on its website.
  • [Brand] does not communicate concrete results on the use of environmentally preferred raw materials, such as organic cotton or recycled polyester.
  • [Brand] does not communicate concrete results on the use of environmentally preferred raw materials, such as organic cotton or recycled polyester. However, [Brand] avoids the use of [animal fur, exotic animal skins*]
  • Neither [Brand] nor [Brand owner] communicate concrete results on the total use of preferred raw materials, such as organic cotton or recycled polyester.
  • [Brand] is a member of Better Cotton Initiative (BCI), but does not communicate [see above]
  • [Brand] has defined a sustainable fiber strategy. However, the overall proportion of environmentally preferred raw materials is not communicated.
  • [Brand] does not communicate a clear policy for substituting conventional raw materials with environmentally friendlier alternatives.


-* You can pick the topic that applies to 'your' brand.

Note: when linking to a downloadable source document, please refer to the page(s) where to find the respective information with: (see link, page [..]).

Optional, but only for ? Answers, feel free to write at the end of a remark: Sustainability information should be easily accessible for consumers to make responsible choices.

Further resources

organiccotton.org

Materials Sustainability Index

Cruelty Free Down