Generic Ecology Question 3

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Question

Does the brand (company) have clear objectives to minimize the environmental impact of its shipping packaging and carrier bags, by reducing, re-using, recycling and responsible sourcing of packaging materials, and does the brand annually report on these results?

NL: Heeft het merk (bedrijf) een duidelijke doelstelling om de milieu-invloed van de verpakking voor verzendingen en draagtassen te minimaliseren, via reductie, hergebruik, recyclen en verantwoorde inkoop, en rapporteert het merk de resultaten hiervan jaarlijks?

DE: Verfolgt der Markenhersteller das klare Ziel, um den Umwelteinfluss für Versandverpackungen und Tragetaschen zu verringern? Werden die entsprechenden Resultate dazu jährlich veröffentlicht?

References

Concerning consumer packaging - especially regarding carrier bags and shipping packaging (for online sales) - companies should report the total annual amount of packaging materials in tonnes by type. Furthermore, the companies should clearly report on policy measures implemented to reduce and / or recycle its consumer packaging (good example: Patagonia). Objectives to minimize its consumer packaging should be time-bound and be expressed as a percentage of the total consumer packaging in a material type category in a certain base year. This question refers to criterion 11 'Usage of Natural Resources' and 12 'Resource Management' of the Sustainability Code 1 2 from the German Council of Sustainable Development.

Net waste reductions can be expressed absolute (weight or volume) or relative to the quantity of material type (weight or volume per weight or volume).

For further general information on this subject see Generic Ecology Question 2

Ranking Guidelines

A ‘Yes’ is applicable when:

  • The brand/company reports the total consumer packaging material use, broken down in volumes/weights per material type, and at least one of the following:

1. The company / brand reports recent annual reductions of packaging weight (absolute, or relative to the volumes/weights of sold product) and explains how these reductions have been achieved.
2. The company / brand reports clear goals for reducing packaging weight (absolute, or relative to the volumes/weights of sold product) and describes a strategy how to achieve these goals.
3. The company / brand reports progressive goals for the use of more sustainable consumer packaging materials (absolute, or relative to the volumes/weights of sold product).
4. The brand/company reports substantial results for the use of more sustainable consumer packaging materials (absolute, or relative to the volumes/weights of sold product).
5. The company / brand reports progressive policy measures for the use of more sustainable consumer packaging materials (absolute, or relative to the volumes/weights of sold product).

A ‘No’ is applicable when:

  • The brand/company explicitly and clearly has no policy to reduce the environmental impact of its consumer packaging materials.

A ‘?’ is applicable when:

  • The company / brand does not publish the packaging volumes/weights, or the brand does not publish concrete goals, results to re-use or reduce the impact of its consumer packaging.

Answering guidelines

Answer Yes:

  • [Brand] reports the annual consumer packaging materials by type, weight and way of [disposal / re-use / recylcing*] and has reduced the net waste from [...] to [...] by [reducing ... / re-using .../ recylcing rates of ...].
  • [Brand] implements several measures to minimize the environmental impact of its consumer packaging, such as using [FSC certified shipping packages / recycled paper / cardboard*]. Furthermore, tangible aggregate results regarding its consumer packaging materials footprint are made public.
  • [Brand] implements several measures to minimize the environmental impact of its consumer packaging, such as [...] and reports a total material use of [...] tonnes.
  • [Brand] implements several measures to minimize the environmental impact of its consumer packaging, such as [...] and reports a total material use of [...] tonnes. [Brand] estimates, that per year [...] tonnes of [type of packaging material*] are [reduced / re-used / recylced*] for its consumer consumer packaging.

Answer No:

  • [Brand] states that no policy measures are implemented to reduce the environmental impact of its consumer packaging.

Answer ?:

  • [Brand] does not report on the annual results of its consumer packaging policy.
  • [Brand] does not communicate any information about its consumer packaging reduction policies.
  • [Brand] communicates a consumer packaging reduction policy, but does not report the overall performance.
  • [Brand] communicates a consumer packaging reduction policy. However, tangible aggregate results regarding its packaging materials footprint are not made public.
  • [Brand] states to use [e.g. recycled or biodegradable plastic / FSC or PEFC certified paper or cardboard*] for its [carrier bags / consumer packaging*]. However, [Brand] does not report on the annual results of its consumer packaging policy.
  • [Brand owner] states that several of its brands use [e.g. recycled or biodegradable plastic / FSC or PEFC certified paper or cardboard*] for its carrier bags. However, [Brand owner] does not report on the annual results of its consumer packaging policy.
  • [Brand] states to use [e.g. recycled or biodegradable plastic / FSC or PEFC certified paper or cardboard*] for its carrier bags. However, tangible aggregate results regarding its packaging materials footprint are not made public.
  • [Brand owner] states that several of its brands use [e.g. recycled or biodegradable plastic / FSC or PEFC certified paper or cardboard*] for its carrier bags. However, tangible aggregate results regarding its packaging materials footprint are not made public.


-* You can pick the topic that applies to 'your' brand.

Note: when linking to a downloadable source document, please refer to the page(s) where to find the respective information with: (see link, page [..]).

Optional, but only for ? Answers, feel free to write at the end of a remark: Sustainability information should be easily accessible for consumers to make responsible choices.