Generic Carbon Emissions Question 15
Does the brand (company) take concrete policy measures to reduce the return rate?
NL: Neemt de webshop concrete maatregelen om retourzendingen te beperken?
DE: Trifft der Markenhersteller Maßnahmen, um Retourraten zu verringern?
See also Webshops Carbon Emissions Question 1. Return rates are of major concern, many sources indicate return rates of approximately 25% for webshops overall,,, while for clothing this percentage is much higher. Zalando reported return rates to be around 50% on average . As the LCA calculations for online shopping show, 'the last mile' is a major contributor and consequently, returns can dramatically increase the carbon footprint of online commerce.
There are many ways in which webshops can reduce the return rate, see e.g. 10 tips here (sorry in Dutch) and . The UK webshop/brand ASOS is often mentioned as a leader in offering a sizing tool for consumers  and reducing returns - and subsequently costs.
Whatever is the strategy of the webshop to reduce returns, we measure the effectiveness based on the KPI return rate, which is the rate of returns to the total amount of orders, measured for a certain period of time.
For this question, a Yes is eligible when:
- the webshop reports a policy with concrete measures AND
- the webshop reports the actual return rate, for clothing and shoes separately AND indicates the time frame for which the figures are valid.