Chocolate Environmental Policy Question 3

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Previous: Chocolate Environmental Policy Question 2.
Next: Chocolate Environmental Policy Question 4.

Question

Does the brand use organic or otherwise environmentally certified cocoa for at least XX% of its volume?
Dutch Question: Gebruikt het merk biologische of anderszins milieu-gecertificeerde cacao voor ten minste XX% van zijn totale productie?
German Question: Verarbeitet der Markenhersteller zumindest zu XX% bio- oder anderweitig umweltzertifizierten Kakao für das gesamte Produktionsvolumen der Marke?

Reference

For context and certifications, see the previous question.

For this question any amount of cocoa from environmentally friendly sources is sufficient for a yes, because many brands do purchase cocoa from environmentally friendly sources, which needs a basic acknowledgement which we give through this question. But many brands are not yet clear about the percentages, while we need this transparency to compare brands. Therefore we ask the following questions to evaluate the percentages that brands are involved in buying from certified sources.

NOTE: With this question we want to find out what the certificied percentage is of the raw materials, so the cocoa beans. Certified cocoa products does not necessarily mean that all the cocoa beans are certified. For the minimum percentages of certified raw materials in products, these are the rules:

  • Fairtrade* certification: 100%
  • UTZ CERTIFIED: 60%
  • Rainforest Alliance: 30% (normally it is 90%, but products may carry a Rainforest Alliance logo when only 30% of the ingredients are certified, this has to be mentioned on the packages though. Because of this we use the 30% standard, unless it is mentioned otherwise).

So if a brand states that 30% of its chocolate is UTZ Certified, 20% is Rainforest Alliance certified and 10% is Fair Trade certified, this means that the total percentage of certified beans is at least (30%x60%)+(20%x30%)+(10%x100%) = 34%.

'*Fairtrade is a European standard to which Max Havelaar (Dutch) belongs to.

Ranking Guidelines

A ‘Yes’ is applicable when

  • The brand purchases [_%] of its cocoa that from environmentally certified sources. The following sources are eligible: UTZ Certified, Rainforest Alliance, Fairtrade and Organic.
  • The brand purchases [_%] of its cocoa from plantations that fall under its own sustainability program. One example is the Starbucks Cocoa Programme, as described by the Tropical Commodities Coalition. Please note that company programs need an independent review before counted as eligible to this question.

A ‘No’ is applicable when

  • The brand does not buy cocoa from environmentally certified sources.
  • The brand only purchases [_%] of its cocoa that from environmentally certified sources.

A ‘?’ is applicable when

  • The brand does not specify whether its purchased products are from environmentally certified sources.
  • The brand does not specify the certification standard of the purchased products.

Answering Guidelines

Answer ‘yes’

  • [brand] purchases [_%] of its cocoa from an environmentally certified source, namely: [UTZ Certified/ Rainforest Alliance/ Fairtrade/ Organic/ other*]
  • [brand] does not purchase its cocoa from an independent environmental certification standard, but carries out its own program, namely [insert name cocoa program*].

Answer ‘no’

  • [brand] does not purchase cocoa from environmentally certified sources.
  • [brand] only purchases [_%] of its cocoa from an environmentally certified source, namely: [UTZ Certified/ Rainforest Alliance/ Fairtrade/ Organic/ other*]

Answer ‘?’

  • [brand] does not communicate whether the cocoa comes from an environmentally certified source on its website.
  • [brand] claims to purchase cocoa from environmentally certified sources but does not specify the source or certification standard.


-* You can pick the topic that applies to 'your' brand.

Note: when linking to a downloadable source document, please refer to the page(s) where to find the respective information with: (see link, page [..]).

Optional, but only for ? Answers, feel free to write at the end of a remark: Sustainability information should be easily accessible for consumers to make responsible choices.with: (see link, page [..]).