Chips Environmental Policy Question 7

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Does the brand use locally grown ingredients for at least 50% of the volume of its products?

  • Dutch version: Betrekt het merk (bedrijf) minimaal 50% van de grondstoffen uit de regio van de fabrieken?
  • German version: Verarbeitet der Markenhersteller mindestens zu 50% regional angebaute Rohstoffe für das gesamte Produktionsvolumen der Marke?

References and Guidelines

Local sourcing has come to the forefront as an important issue because of a need to reduce carbon footprints by re-localizing food supplies [1]. By sourcing food locally it is possible to reduce imports and food miles. In addition, local sourcing of food provides other environmental and economic benefits by promoting more sustainable agricultural practices and increasing the amount of money that farmers receive for their crops. Because a definition for “local” is still being debated [2], the benchmark has been set by best practices within the chips sector.

Lay's shows this best practice by, according to its French website, sourcing its potatoes for chips sold in France within Western Europe. Based on this practice we have defined local sourcing as “procuring raw materials from within 500 kilometers” for this question.

Although the definition of local sourcing extends from farm to plate, for now we are only asking that the ingredients be locally sourced to the factory where they are produced. As best practices change within this sector, so will this question.

Because both potatoes and corn can be and are grown all over the world, local sourcing for at least these two ingredients is a realistic target.

Potatochips are generally 60-75% potato, 15-30% oil and 1-10% other ingredients, with corn chips following a similar pattern [1]. Therefore, we can assume that if a brand is sourcing only its potatoes locally, this would mean it sources more than 50% of the volume of its products.

Answering Guidelines

Answer Yes:
• [Brand] states that it sources its [potatoes/corn] locally, which make up over 50% of the volume of chips products.
• [Brand] states that it sources […%] of its raw materials locally.

Answer No:
• [Brand] sources […%] of its raw materials locally.
• [Brand] only sources […% of its potatoes/corn OR oil/other ingredients] locally, which does not make up over 50% of the volume of chips products.

Answer ?:
• [Brand] does not state the origin of its raw materials.
• [Brand] does not specify which materials/how much of its materials are locally sourced.