Automotive Climate Change Question 1

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Has the brand formulated the objective to reduce its CO2 emissions from its own operations (including owned production facilities), by at least 30% in 2020 compared to 1990 CO2 emission levels?

Dutch version: Heeft het merk zich ten doel gesteld om in 2020 de CO2 uitstoot door de eigen bedrijfsvoering, inclusief eigen fabrieken met 30% te verminderen ten opzichte van de uitstoot in 1990?

German version: Hat sich das Unternehmen dazu bereit erklärt, den CO2-Ausstoß seiner eigenen Geschäftsfelder sowie seiner Fertigungsanlagen bis 2020 um mindestens 30 Prozent (im Vergleich zu 1990) zu reduzieren?


For all of the following questions on carbon emissions, energy and climate change, we refer to EN5, EN6, EN7, EN16 and EN18 of the G3 Guidelines of the Global Reporting Initiative. This question also relates to general EU policies on climate change. In a 2008 communication (p.3) the EU states that "developed countries can and should commit to a 30% cut in emission levels by 2020 based on 1990 levels." To achieve this, the cooperation of automotive manufacturers is also needed.

Although this question is about a long-term objective and not any kind of achievement, Rank a Brand finds it important that companies take a stand and acknowledge the need to fight climate change and commit to this widespread and accepted objective to reduce CO2 emissions.

For car brands, this commitment should at least be applicable to all brand-owned operations, including owned production facilities. ‘Own operations’ are defined by 'Scope 1 & 2' of the Greenhouse Gas Protocol, referring to emissions from the sources that are owned or controlled by the company, for example, owned and leased offices, vehicles, factories and shops; all including the used electricity and gas. From 'scope 3', also staff flights are usually included in the carbon footprint of 'own operations'.

Ranking guidelines

Rank Yes:

- When brands have formulated this objective, see Audi for an example (p.139). If reduction percentages and target years are different from this question but seem to be reasonably in line, a ‘Yes’ can also be awarded (see Toyota for an example).

Rank ?:

- When information on this cannot be found or is unclear.

Rank No:

- When the brand is clearly against cutting their carbon emissions, has no evident objectives formulated, or has objectives that are clearly less ambitious from the one expressed here.