Telecom provider 2017 - Ecology Question 4

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Question

Has the brand set a target to become fully circular by 2030, and is it on track to achieving this target?

NL: Heeft het merk zich als doel gesteld in 2030 volledig circulair te zijn, en loopt het op schema om dit doel te behalen?

DE:

Reference

Although several telecom companies focus on contributing to a circular economy, this question is designed to encourage companies to go ‘all in’ and set a clear target to become practically fully circular by 2030. This includes recycling waste and buying from suppliers that use recycled material.

Best practices include those of KPN (page, 44), which aims to be close to 100% circular by 2025, and identifies plausible steps toward achieving this, such as lobbying with suppliers to make equipment easier to recycle.

Ranking Guidelines

Answer Yes:

  • Brand (company) has set a clear target to be practically 100% circular by 2030 or earlier

‘’’AND’’’

  • Brand (company) gives a few plausible examples of measures, policies or initiatives to move toward this target.

Answer No:

  • Brand (company) explicitly states not to report a target to become fully circular
  • Brand (company) has set a target to be fully circular later than 2030..

Answer ?:

  • Brand (company) has not reported a target to become fully circular
  • Brand (company) has set a target to become more circular, but it is unclear whether they aim to become practically 100% circular.

Answering Guidelines

Answer Yes:

  • [Brand] reports a target to become fully circular by [year] and reports plausible measures to achieve this, such as […].

Answer No:

  • Brand (company) explicitly states not to report a target to become fully circular
  • Brand (company) has set a target to be fully circular later than 2030..

Answer ?:

  • Brand (company) does not report a target to become fully circular.
  • Brand (company) has set a target to become more circular, but it is unclear whether brand (company) aims to become practically 100% circular.